Amy is the Director of Synaptic Potential, the international team of thought leaders applying cutting edge science to organisations. She has worked with companies such as Warner Brothers, EY, University of Nottingham Ningbo China, Twinings, the NHS, News UK, and Mondelez International. Her bespoke approach means partnering with organisations to help them strengthen their strategy, culture and performance.
Amy has worked globally sharing reliably simple applications of neuroscience that lead to game changing insights and results. Having partnered with Bangor University’s Behavior Change Centre the approaches used gained additional credibility from the input of diverse researchers. Amy is also a visiting lecturer to Manchester Metropolitan University teaching the neuroscience of leadership on the Master of Sports Directorship programme.
When Amy speaks she passionately delivers the message that you and your organisation have a huge amount of potential that can be better accessed if you understand how to work with your brain optimally.
Leaving UCL medical school with a fascination around how to get people who are good to be even better Amy weaves all these insights into practical takeaways. Your brain may not be the whole answer…but it is the best place to start!
Amy is the author of three books:
- ‘Make Your Brain Work’
- ‘Neuroscience for Coaches’
- ‘Engaged: The neuroscience behind creating productive people in successful organizations’.